This initiative forms part of their regular Wellbeing Wednesday tutor time and focuses on empowering young people to make informed, confident decisions about the food they eat.

The Bite Back campaign is an external programme designed to help students understand not only what they are eating, but also how the food industry markets products to young people. Students learn how pricing, advertising, and availability can influence the daily choices they make about what fuels their bodies.

The Upper Academy has a scholarship place on the programme and is working in partnership with Basildon Council to support students in taking ownership of their diets, as well as exploring ways they can positively influence the food available in their school canteen.

As part of the project, students have been working through dedicated Bite Back workbooks, exploring topics such as daily eating habits, barriers to healthy choices, and the pressures young people experience when trying to maintain balanced diets. Group discussions have encouraged students to reflect more deeply, including looking at the role of major food companies and the power they hold in shaping eating trends.

This engaging programme has already sparked lively debate, thoughtful reflection, and a growing confidence among students to challenge unhealthy norms and champion better food options.

“The project is fun and encourages creativity. You have to use many skills such as creativity when saving money for other meals.” Tyrese.R

“This project helps raise awareness of encouraging healthy eating and better spending. We like how it encourages young people to eat homemade healthier food, rather than fast food.” Lillian.M and Olivia.G

For more information on the Bite Back campaign and the resources our students are using, please visit: https://www.biteback2030.com/